An Ad Campaign For Digital Platforms
The brand management team at Zion Health had been throwing around ideas for how to advertise the healthshare. As many people don’t have an understanding of what a healthshare is, I proposed that we have a campaign entitled “Zion Health is For”. In this campaign we would explain the many things Zion Health is for such as families, coverage with international travel, maternity, and saving money on health care.The campaign was to run as adverts on digital platforms like social media (Facebook, Instagram, and Pinterest) and Google.
This proposal was made to propose the idea to not only the team, but the president of the company. The team and president did pick this as a campaign that would be run.